How to Use Video to Supercharge Your Sales Funnel

If you’re still relying on PDFs and pitch decks to sell your services, this one’s for you!

Video content isn’t just for social media – it’s one of the most powerful tools you can use throughout your sales funnel. Some people genuinely cringe at any reference to the 'funnel', but in this instance, it's super important. Video isn't purely just for promotional purposes on social media and your website, on TV etc, but can be used at different points in the sales funnel to enhance your prospective customer's experience. From making a memorable first impression to closing the deal, video builds trust, simplifies your message, and lets your personality shine through.

Here’s where video works best in your funnel:

• Top of funnel: Use video on your website and social channels to grab attention and explain what you do (and who you do it for). This awareness-building content at this point is amazing, because you audience will build that all-important connection with you, the face of the business, early on.

• Middle of funnel: Answer common objections with FAQ-style videos. Show behind-the-scenes clips. Share client testimonials that do the selling for you!

• Bottom of funnel: Send a personalised video proposal. Trust me – it sticks. People will want to spend their money with someone who has taken time to communicate authentically with them, versus feeling like one of many.

Video doesn’t just look good. It boosts conversions, improves retention, and shortens the time between someone discovering your business and actually buying from you. How cool is that?

Curious how to add video to your own funnel? We can help. Just drop us a message to get started!